Video marketing right now is one of the fastest growing areas online. And with YouTube being the most used video platform right now it would make sense to know how to promote your videos to YouTube.
Notice I said the most used video platform “right now”, I’ll get to that later. Anyone not using video in their business (because these statistics I’m getting ready to up my game) could be doing themselves a big disservice.
According to this Cisco Report, it says that video will continue to dominate IP traffic and overall internet traffic growth that by 2021 it will be representing 80% of all internet traffic. The report also went on to say that by 2021 the world will reach three trillion video minutes per month. That is staggering!
If you’re posting your videos on YouTube… as you should be… you want to make sure you’re giving your videos their best chance of being found by Google and by YouTube searchers. This is when YouTube optimization can become one of the most important part to your online video marketing.
What is YouTube Optimization?
Simply put, YouTube optimization is making sure your main keyword phrase is appropriately placed throughout your video entry.
I’ve outlined for you all the places that you should focus on. Now, I can tell you that there are quite a few advanced YouTube optimization techniques… but I can’t share them all in one video or article.
These tips are the basics… what you should be doing for every video you upload to YouTube. Master the basics, and then move on to more advanced strategies.
5 Ways To YouTube Optimization
Place your main keyword phrase in the first part of your video title. Now, don’t make your title JUST the keyword phrase. That’s dull and you won’t stand out among your competitors. You can add words around it.
So, let’s say your keyword phrase is “video marketing”. Your video title could be “6 tips for video marketing” or “video marketing is awesome”. OK that last example isn’t a great title… but you get the point.
Your video description should start with your main keyword phrase… and then followed by your destination URL. Then include an enticing 2 to 3 sentence description of the video with your keyword phrase used once or twice naturally.
It should like this: Video Marketing http://somelink.com Watch this video to learn about Video Marketing because it’s awesome! And so on…
If your destination URL is to your blog post, try to make your blog post name include the keyword phrase. Then paste the complete URL in the description. Google will use this to rank your video.
So, on your blog, the URL to your post is http://someblog.com/video-marketing-exposed
Paste that full URL in the video description and don’t even bother with a bitly or short link.
Include your main keyword phrase and at least 4 closely related keyword phrases in the tags field. You can find these keywords when you use the Google Keyword Tool. I’m not going to show you how to do keyword research in this article… that’s an entire course’s worth of training!
Video File Name
Name your video file name with your main keyword phrase. So, for this example, name your file “video-marketing.mp4”. Every little bit helps and tells YouTube and Google that this video is very relevant to that keyword phrase.
Pretty simple right? These are not small things to overlook. Your video’s YouTube optimization can be the one thing that prevents your video from being ranked over your competitor. So, do it right.
OK… now that you know the basics of YouTube Optimization… take action today and apply these tips to your online video marketing strategy.
A lot of businesses though have been slow to respond to the video marketing opportunities. Here are a few basic tips on video marketing if you have been thinking about marketing your business using video.
1. Rather, keep your videos brief, as people do not want to watch a movie.
In a matter of a few minutes you can create informative, yet short and catchy videos.
2. Stay away from blatant advertising. Turning their videos into an advertisement about their company is a mistake many people make.
Rather, target a specific topic and provide some useful information about it. By including your website URL at the bottom of every screenshot you can get plenty of good advertising.
3. Search engine optimization still applies. SEO should be implemented into your videos.
By implementing SEO, you stand a much better chance of seeing your video rank on the search engine results when people are searching for a specific keyword phrase. One of the main benefits of video marketing is getting your videos ranked in the search engines.
4. Add your videos to your site. This is not difficult to do, simply copy the embed code from your video and post it on your blog.
This is a good way to market your company using a video. Whilst giving life to your blog it also helps enhance your own credibility online.
5. Submit your video. There is no point in making a video if you are not going to submit it online where people can find it.
There are online submission services you can use to reach multiple shared video sites. Another option is to manually submit your site to the most important places such as YouTube.
6. Convert your articles videos. If you are technically challenged you can take your existing articles and turn them into videos using an article converter.
A good example of this is Article Video Robot which enables you to create videos and submit them in a matter of minutes. You can use your prewritten articles and just paste them into their article converter.
Using their advanced editor, you can make your video as fancy as you want it to be including adding graphics and voice to it. Then you can submit it to shared video sites with the click of a button.
The above are several useful tips on video marketing to keep in mind. Every Internet business owner should include video marketing in their marketing mix.
Introducing The Next Big Thing In Video Marketing – EyeSlick
The reason why I said earlier that YouTube is the most used video platform right now, but soon it may not be because of eyeSlick. With eyeSlick you are able to do so much more than with YouTube.
This is the perfect video platform for anyone in business. The expert in a field can receive calls from the live video platform and the caller is charged (your cost per minute) for them to be able to talk to you for your expert advice. How cool is that?
Also, this is the only vTail platform of its kind. It’s video + retail = vTail. EyeSlick is bringing video and ecommerce together. It’s taking video marketing to the next level.
Already on YouTube you can import your videos to eyeSlick and a lot more income streams are opened up to you.
You can take the same marketing tips and use them on eyeSlick and get better results. You heard it here first folks.
I believe this amazing video platform will be out performing YouTube very soon. They’re just getting started and they are about to take over. That’s all I have to say about that.
According to a report on video marketing by HubSpot over 50% of customers want to see more videos. As you can see by the chart below.
In summing up, video marketing is growing and it’s here to stay. It’s not slowing down and the market will only continue to get bigger and bigger. Who doesn’t love a good video?
Any business that is not using video is making a big mistake. The Cisco Report maintains that there will be 1.9 billion internet video users, excluding mobile only users, up 1.4 billion by 2021. This is a great time to be an affiliate marketer!
Video marketing should definitely be a big part of your social media strategy. If you’re not producing video you’re probably falling behind. What do you think about video marketing? Let us know in the comment section below.
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