A Conversion Rate measures how well visitors are converting on their visit and shows you whether you’re getting more hits from your marketing efforts than expected (good!)
Each website has a conversion rate, which is the number of people who take an action on your site as a percentage of total traffic. For example, if you have 100 views and 10 buyers from those visitors, then that would be “a conversion rate” or 10%.
A simple formula for calculating it looks like this: Click-throughs ÷ visitors = Conversion Rate
For a website to be successful, it is imperative that they have an extremely high conversion rate. It’s not enough for them just to advertise or market themselves effectively; in order for their sales numbers and revenues to see significant increases, the site needs an astounding conversion rate of at least 50%.
You might be asking, “What does this mean for my business?” Well don’t worry. Increasing your conversion rate a little more will lead to better sales and all you have to do is follow the formula: Increase Conversion Rate = More Sales!
One percent may seem trivial but converting just one customer over 10 times instead of nine might be enough for them to buy again or recommend their friends–literally skyrocketing conversions with very little work on your end.
It doesn’t matter how big or small your conversion is – it can always be improved. Fortunately, there are 13 strategies you can use to improve your website’s conversions and get the results that you want out of them:
1. Persuasive and Transparent Value Proposition
A persuasive and clear value-proposition is crucial for securing higher conversion rates because it describes how you’ll meet customers’ needs better than any other competitor they might consider buying from instead of yours!
The value proposition is the reason a customer should buy from your business. It helps you differentiate yourself and it’s important to get this right for any sales person or company who sells their services in some way. If you can provide what your customers need, then they’ll flock over to you!
2. Perform A/B Tests
You’ll never know when you have the perfect message if you don’t test it. A/B testing is one of the best ways to find out which communication strategy works better and why. Here’s an example:
Say your website has two possible lead photos to run on the front page. You want to know which photo will draw more interest and sales so you create a split-testing program where half of traffic goes through Page A with Photo A, while the other half is diverted onto Page B with Photo B.
The number of people who click on “Call To Action” for either picture tells you which one generates better results for your business! This concept can be applied not only in marketing efforts but also headlines or even text content throughout your site—anything that needs optimization!
3. Eliminate the Fluff
Stop making your viewers think so hard! Make sure that you provide the most straightforward information possible. People are pressed for time and many of them are also doing other things like running errands or cooking dinner while they read content on their phones, tablets, etc.
With this in mind, it’s crucial to make what’s written as clear-cut and concise as possible without overloading the reader with detail after detail.
Instead of using the outdated and unnecessarily complicated language, we should use words that are more accessible to customers. We can do this by avoiding passive voice or “utilize” for a word like “use” which is clear and credible.
Forget the big words, even if your audience is primarily composed of highly educated people. Speak from a friendly perspective and make content easy to digest for all types of readers.
4. Don’t Hurry Into Capturing Sales
The more time and effort you put in, the greater your chances of success. You need to get people interested enough that they’ll consider purchasing from you – it takes seven points before a potential customer is ready to buy!
Your content strategy is the key to long term success in any business. People want to feel like they are a part of something and that their opinion counts, so it’s important for you to make sure your customers know exactly where they stand with you at all times as well as be fully informed about what kind of product or service they can expect from your company.
If people don’t get anything out of reading one blog post then chances are high they will not read another article on your site unless there is some sort of incentive offered – this could come in the form an email subscription list which delivers valuable information straight into customer inboxes but also includes discounts and other offers; blogs, tutorials videos, podcasts quizzes etc., help keep readers engaged.
You want your business to be recognized as a leader and have people visiting you for advice. This will not happen if the top of every page on your website screams BUY! BUY!.
5. Build Trust
We all know the feeling of sitting in a coffee shop, enjoying our treat and then someone we don’t know comes in next to us. They offer you something that seems too good to be true for just $100; do you say yes or no?
You know what he’s offering you is good- so why wouldn’t you want to buy one? You could resell it for a profit, and if not then that’s no problem. Still, chances are you would say “no” because of the fact that this guy is someone you don’t know or trust.
Every site needs to build trust in order for visitors to feel safe and secure. The Stanford Persuasive Technology Lab has examined how your website can do this, with some valuable insights on what errors you should be aware of: spelling mistakes, broken links, incorrect grammar or punctuation – even if the error is minor it may impact a visitor’s perception that they are being taken care of by someone credible who cares about their product/services enough not to make these kinds of careless mistakes.
As the old saying goes, “Don’t just take my word for it.” Give people a way to double-check your claims. Link to studies and provide verification for all stats or quotes that you use in order to be as honest with our readership as possible.
6. Tend to Objections
The best way to overcome the initial hesitations a customer may have about purchasing from an online store is for them to feel included and that their concerns are being addressed.
In order for this process of objecting-and-overcoming obstacles in your customers’ minds, you must take into account what can be found on a website or sales material before they purchase anything from it as well as how much time has passed since someone first visited the site.
First, take the time to brainstorm and list all potential problems and hesitations that could arise.
Then reach out to current, former customers as well as those who might buy in future for their input on what they think of your service or product offering.
Finally, insert this information into a sales letter so you can be sure not to overlook any possible drawbacks that would inhibit someone from buying from you!
7. Deliver Value
As a business owner, you have to give potential customers enough information about the usefulness of your products or services. Otherwise, they might not realize what’s in it for them and leave before looking around elsewhere!
It may be difficult to convince skeptics and price-conscious customers of the value your product offers. To avoid this, try discussing all aspects of what it does before revealing its cost.
Customers will appreciate that you are up front about potential drawbacks with their purchase choice rather than trying to sell them on something they’re not sure is right for them without mentioning any downsides in advance.
8. Convey Proof
In today’s world, people are skeptical of everything. It is as if they expect the worst and no one can change that for them. We need to do more than just give our customers a product or offer; we must prove it with evidence!
Just imagine how happy you’ll feel when your friends and family start noticing the pounds melting off, all thanks to that weight-loss book! It’s a great feeling knowing that someone else is seeing results from using what you made.
That person might even be in awe of your work enough to recommend it or buy more products. This is one way that testimonials help people make important decisions about their lives.
You can have videos showing your product in action. This will allow potential customers see for themselves how it works and if they want to purchase the item, then this is a great way of telling them more about what their buying before doing so.
The power of third-party reviews is that it comes from people with an objective view on something without having any vested interest in what happens next.
9. Make Buying Easy
You want your customers to have a painless experience when they purchase from you. Don’t force them through the process, don’t rush them and make it easy for people that are just browsing by making information readily available on their screens like having intuitive design in which buyers can figure out what they should click next without getting overwhelmed with too many options at once or clicking around aimlessly trying to find where certain information is located.
A good rule of thumb: if a grandmother can figure out how to buy from your site in less than one minute, you’re on the right path.
10. Compare Yourself With Competitors Before Your Customers Can Do It
It’s a buyer beware world out there. When you are on the hunt for something, it can be easy to let your eyes wander from one store or website to another without actually committing and buying anything.
If you’re looking for a way to stand out from the crowd, or just want more sales, there’s one thing your competitors are doing that can help.
They’re talking about their products and what makes them special. A great opportunity is staring at you in the face; it might be time to start telling people why they should buy yours instead of theirs!
11. Lessen or Remove Risk
The risk of any purchase is that it may break or not work as promised. To help reduce and eliminate the risks, you should work with your buyer on reducing them in some way: a warranty or promise such as “if we’re late, its free.”
Companies are known for their 30-day money back guarantees, but what about your customers? Use A/B testing to find which type of guarantee will give them more incentive.
12. Use Inducements to Move Customers to Take Action as Soon as Possible
Research shows that scarcity causes urgency. Time-related scarcity goes like this: “Only two more days left to buy.” Quantity-related scarcity goes something like, “There’s only three figurines at the price you see on screen!”
However, be careful not to overdo it. This may be especially difficult with digital products such as games and movies, in which case you should avoid quantity-related scarcity by trying something like: “You have one day left to take advantage of this great deal!”
Customers can smell a fake scarcity scam from miles away. In the current climate, customers have more options than ever and are quickly losing patience with brands that try to play games of one-upmanship.
13. Eliminate Distractions
Your customers should have just one thing on their minds when they’re browsing your website. That’s why it is important to remove any irrelevant information from the web page, such as big headlines, sidebars and stock photos that don’t directly relate back to what you are trying sell them.
You’ll need to adjust the page layout so there aren’t too many distracting actions for visitors either – removing extraneous links or buttons can help with this process.
Conclusion: There’s always something you can do to increase your conversion rate. For example, optimizing for mobile devices is a great way to take advantage of the ever-increasing usage of smart phones and tablets by consumers worldwide. If your site isn’t responsive yet it’s time that changed!
Your company should also be sure you’re checking your analytics often so as not miss any information on what website visitors like or dislike about the pages they visit.
Finally, there is one more thing I would recommend doing – ask users what else could make them stay longer with each page view? This gives you an opportunity through feedback surveys specifically geared towards user opinion.