A good affiliate marketing strategy can serve to bring your products and services to your potential customers. Besides this, it makes your brand more visible in those environments in which your audience interacts. This will help you reach hundreds of customers a day and achieve a good number of sales. However, a good affiliation strategy must be carefully defined, avoiding the frequent affiliate marketing mistakes that can lead to failure. Below we will discuss nine common mistakes every new affiliate marketer should avoid.

Mistakes Every New Affiliate Marketer Should Avoid

1. Promoting Various Products

This mistake is very common among beginners who want to promote every product they come across. But what they do not know is that this is the recipe for weakening. If you try to be good at everything, you will end up being bad at most things. Trying to test multiple products at the same time will not take you somewhere. Because by doing so, you will confuse your audience as to which product to choose, causing them not to buy either.

Creating a satisfying audience will cost you time and work. As a new affiliate, think of a product and understand who your main target audience is going to be. Start building yourself from this point and grow. It is after this that you can think of introducing other new products one at a time, alternating the product, if applicable.

Having too many irrelevant ads

2. Having Too Many Irrelevant Ads

Promoting a product does not mean you put many ads on your site. Many ads can make the page look messy and make navigation difficult, thereby discouraging buyers. Place your ads in logical places. Having advertisements in the side menu works for certain web pages, but text links usually generate more traffic. Remember that Google sanctions sites that have too many ads.

Prioritizing ads over content

3. Prioritizing Ads Over Content

A mistake made by many affiliates is to create a site and add ads instead of content. You need to have a continuous flow of content if you want to have good results. Sites that lack unique content will have difficulty generating traffic, and therefore, it will be difficult to earn money with them. It is recommended to have at least 350 words on each page of your site. Keep in mind that the content must be unique, attractive, entertaining, or informative. Make sure the texts are optimized for both visitors and search engines.

Optimizing incorrect keywords

4. Optimizing Incorrect Keywords

Another common mistake made by many new affiliates is that they optimize a site with incorrect keywords. These can be words for which there is little or no traffic or highly competitive keywords. Using wrong keywords means buyers will not be able to access your site and get the information they need about the product you’re selling. Do not try to optimize a page for several keywords because this makes it difficult to rank them. Instead, use synonyms for the most important keyword.

 Not using images

5. Not Using Images

The images are not only good for transmitting a message but can be classified in the image search engine if used properly. The use of good images can bring even more traffic to your site. This is also an advantage since it will make your post attractive when you share it.

Focusing on selling alone

6. Focusing On Selling Alone

This is the biggest mistake the vast majority of affiliate marketers commit, focusing on selling products only. As an affiliate marketer, your primary focus should be on helping and not selling to your potential customers. When you are willing to help your buyers, your sales will take off. By delivering value to your audience, you gain confidence, and so you become an authority on the subject.

As earlier said, on prioritizing ads over content, you need to create content related to your niche that is quality and delivers value to your buyers. Always focus on pain of your audience, passing on the information that will solve the problem. By doing this, it will be easier for your audience to trust you because they already have you as an authority on the subject. This will make it easier for you when you once you recommend a product to them.

Not Investing Money


7. Not Investing Money

For those who don’t like spending their money, this should be the most common mistake. Many people who join affiliate marketing find it difficult to invest in something that does not seem concrete. To some, it may seem strange to invest money in advertising. But think about it, how much are you expecting to gain from it? Without taking a penny out of your pocket, it is almost impossible to get results. Understand that each penny you invest can return you two or more.

. Not giving due importance to backlinks

8. Not Giving Due Importance To Backlinks

Since backlinks are so difficult to achieve, people often want to avoid this step. But it seems that they don’t understand the importance of backlinks. Backlinks are the most powerful sources of points for a good SEO score. Once you get a few dozen backlinks, you will see how the search result changes. But if you don’t have the heart to invest in it here, you better not even try to keep going.

Expecting quick results

9. Expecting Quick Results

Most of the affiliate marketers joining this field end up giving up for not having immediate results. Among the main reasons for this withdrawal are always lack of focus, no visitors to the blog, no selling or a lot of work, and a few sales. Bear in mind that affiliate marketing work is like any other, you need to have dedication and patience. Know that things will not happen overnight. You have to put a lot of effort in the beginning because you have to create a lot of content for your audience. But after this happens, the results will come up automatically.


The above article has outlined the mistakes every new affiliate marketer should  avoid if you want to get your business off the ground. Get inspired by those who have already achieved their success. Simple mistakes can cost you your time and money.

With the right training through Wealthy Affiliate you easily learn how to avoid these commom mistakes and others signup here for FREE no credit card required and get started today.

24 Replies to “Mistakes Every New Affiliate Marketer Should Avoid”

  1. Hi! Wao, this post is packed with so much useful stuff. I have been guilty of some of the mistakes listed here. I’m a bit embarrassed, but I’m also glad I came across this post. I’ll stop promoting this dozen of products I have on my site and focus on only two. Thanks!

  2. Oh my! I’m glad you haven’t visited my site, it’s full of irrelevant adds. I’ll fix that today! I don’t know why I have been focusing more on ads than on content. Well, yeah… I know why, it’s just embarrassing to admit it. But I now know by experience that doing that doesn’t work.

    1. Hi Paolo

      Hahaha yes content is still king. Writing content does take a lot of effort, but if you’re a person who doesn’t like to write or need help writing I recommend iWriter I use them on another website of mine. Their prices are reasonable and they have good writers. Thanks for sharing.

      All the best


  3. Thanks for this post on the mistakes every new affiliate marketer should avoid when I started as a wealthy affiliate marketer I don’t really have this depth about it, then all I was thinking only was just to make money and i don’t wanna invest too much in it, and this affected me a lot for the first few years until I got some good reviews and since then my thoughts and the way i work changed in the wealthy affiliate marketing and since then i have bee having a good time on here.thanks

    1. Hi Rose

      You’re welcome. I’m glad to hear that you are already using one of the tips from my post and that being a member of Wealthy Affiliate is working out well for you. Thanks for sharing.

      Much Success


  4. Hi thanks for your post on Mistakes every new affiliate marketer should avoid. I am new to the Affiliate marketing world and have a lot to learn and this article has opened my eyes to some of the mistakes I need to look out for. I’m so glad I came across this article when I did it may help me out as I learn my new craft.

    1. Hi Marc

      You’re welcome. I’m glad my post was of help to you. What helped me a lot was being a memeber of Wealthy Affiliate and I know it will help you as well. Read my review here. All the best with your affiliate marketing.

      Much Success


  5. I certainly had my fair share in doing some of these mistakes especially not fully grasping the proper keyword technique method. Some of my keyphrases weren’t targeted enough and some weren’t long tail. It took me close to 200 articles to figure out why I wasn’t getting enough organic traffic. Anyways, lesson learned and I am now writing better content each day. The next step is to finally get into paid techniques. Wish me luck!

    1. Hi Cathy

      I’m happy you found my article helpful to you. Yes content is still #1. Good luck too you. Thanks for sharing.

      Much Success


  6. Affiliate marketing has been my long awaiting dream. I am excited because by next year January, I will launch my website. I found this article very useful because it has opened my eyes to mistakes new Affiliate Marketers are likely to make. Knowing these mistakes give us an edge to avoid them. Thanks a million.

  7. Hi Eric. Thank you for sharing this Affiliate Marketing business saving post. Over the years, I have been reading about Affiliate Marketing although I am not fully involved in it; I have some experience to some extent and I have taken some courses on it too. One of the most popular mistake I have seen many gal into is the mistake of impatience (quick results). Nobody wants to wait for the right time. Affiliate marketing takes an average of 1 year (if properly done) before one can actually see the real benefits of the business.

    I have seen many people quit Affiliate Marketing and I have seen a few patient ones reaping the dividends of being patient and hard working.

    I am ready for this business. Thank you for these awesome points; they’ll help me do this business properly.

    Best regard!

    1. HI Ovb

      You’re welcome. I’m glad you found my post helpful. There is no place better for the affiliate marketer than Wealthy Affiliate. Thanks for sharing.

      All the best


  8. Thanks for the great article Eric,

    As someone who has been involved in Affiliate Marketing for nearly two years, I believe I am a perfect example of someone who has at some point suffered the above mentioned pitfalls whether that be filling my website with irrelevant advertisements or tackling a wide scale of genres without being overly focused on any. The more I travel along in my journey I begin to realise that less can be more.

    In your experience what is the single most important piece of advice you would give to a budding Affiliate Marketer?

    1. Hi Cool

      I’m glad you found my post helpful. The best piece od advice I would give is to have patience. To many want it quick and to build something of lasting value it never happens that way. Thanks for sharing.

      All the best


  9. actually! you are right. Some of us are guilty of the charge of getting too actively involved in selling rather than trying to market the content and probably offer a little bit of help to the costumers as that would really make everything else worthwhile, However, this is an eye opener as I will be heading to gt things fixed in my site henceforth.

  10. Virtually all new marketers like me would have made such a mistake like me too because it has really not been something we can avoid easily due to the stress and psychological willingness to make money online ASAP. I promote as many as possible products and I try to launch ad campaigns for them all. Though I never knew they were bad. Thanks for pointing to all these little errors that could because long time problems.

  11. I cannot agree less with you here and thankfully that you have not yet seen my website. It is so full of ads. My believe has been that the more the ads being promoted, the better the rate of your potential income. I have been wrong for so long. Thanks so much for correcting my misconceptions. I will clean things up on my website right now and try to be more specific rather than broad.

  12. Not very many of us beginners would figure this out as errors on our path rather, we take it as decisions that we have made and cannot be corrected or changes again. In all things, we should focus attention in trying to help rather than selling to people. The only area that I have erred here is by filling up my site with multiple ads. I will edit things now.

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