In the world of online marketing having a blog site that draws traffic is no easy task. And most online marketers starting out don’t have tons of cash at their disposal for traffic campaigns.
So, what is a new online marketer to do when looking to rank in the search engines? There are still powerful proven traffic techniques still available to get traffic to your blog site.
Though these traffic techniques make take a little time to build momentum, but once built you will have a steady flow of traffic to your blog site.
Let us take a look at some of these traffic techniques.
Increase Your Free Traffic Using Your Blog
If you are looking for a way to increase your free traffic to your site, consider using your blog. Your blog could be a powerful tool that you are under utilizing.
SEO remains king when it comes to organic search traffic. Your niche will have some popular search terms within it. The more of those you include in your blog the more organic the leads to your blog will be. However, if you include too much text on the main page of your blog, it can be more harmful than good.
Use your blog to write about your niche. It doesn’t matter what the niche is, make sure to find out what keywords and keyword phrases are trending in that industry or niche, and then make sure that they are included in your blog posts.
You will want to make sure that your blog has a link back to your website that is highly visible. The blog is going to help to increase the visibility of your website and the amount of traffic that your website gets.
Blogs are a form of social marketing. They are often far less formal than your site and share information about your niche whether that is the postings of an expert, opinions about a product, service, information about products or just about anything else that is relevant to your niche. It allows visitors to leave comments and to share your blog posts through other social media channels.
That means you need to give your blog the correct attention. Everything you post should be of quality and it should engage the reader. Doing so means your visitors will return and they will want to share your blog with others that they know. In turn, the number of people that jump from your blog to your website should also increase.
Your blog is an excellent gateway for you to enjoy an increase in traffic on your site, so why not put it to work today?
Increase Your Free Traffic with Optimized Articles
If you want to increase your free traffic take advantage of optimized articles. There are three key ingredients to a successful web page/article being optimized:
1. Your meta title
2. Your description
3. Your keywords
This is very simple to fill out and follow when you publish content on your site so take the time to do so. It will help you to begin to rank better and faster with your keywords.
Are you still unsure of what’s needed from you? Read on.
A page title is one of the key factors for page ranking and should be given the care and attention it deserves. Your page title tags show up in SERPs or Search Engine Result Pages. Google and other search engines use the title tag as their search results title for that page.
Ever page on your site should have its own unique title tag. It should start with a relevant keyword whenever possible. Don’t put your company name in the title tag. The keywords in your title should be in your page and visa versa.
Let’s look at an example. If your keyword is blue jeans your title could be “Blue jeans at discounted prices” and your first paragraph of your content could start with something like, “Blue jeans are comfortable and rugged and now you can buy them at discounted prices.”
Try to avoid stop words, which are words that break up your keywords. For example, blue discount jeans. Discount would be a stop word.
In your meta description you need to provide a short and concise summary of what your site content is. Search engines often display the meta description with your title in the search result pages. Your keyword should also be included here.
You’ll have one or more keywords, but you should have one primary keyword and the rest will be secondary. You will use the primary keyword in your title and description.
There it is – optimized articles or content can help to increase free traffic to your site.
Increase Your Traffic With Great Content
When it comes to increasing organic search, content marketing through blogging or guest posts is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game.
If you have horrible content, people won’t bother reading it or sharing it, which is basically the entire point of building a company blog. Therefore, when I write content, I constantly ask myself if I would take ten minutes out of my day to read it and if I’d share it with others. If you wouldn’t do either of those things, then you really need to look at your content strategy again.
Search engines are rewarding people and companies who are getting high-quality, consistent content coming from them. Things such as author rank are going to have a big effect on organic search results.
Put a plan in place to not only create content to publish online, but also to be able to maximize the value of the content so that it is properly distributed across social channels and has a chance to go viral.
Write articles rich in content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all the information they need in one spot.
This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.
Whatever you do, don’t use content generators. While once a popular choice by a new web industry, today they are not considered useful. It is much better to put creativity to work.
Content generated articles will be shunned by Google and other search engines and visitors will be disappointed with the content they find, which means they’ll leave your site. Good content will increase your visitors and that will increase your traffic flow.
Never make the mistake of copying and pasting from another site. The search engines are too smart and will know that’s what you did. You will be penalized for it and that is going to result in a decrease in traffic.
Your content is key – What an easy way to increase your free traffic.
Increase Your Free Traffic Using SEO
If you want to increase free traffic to your website, you need to take advantage of SEO – it’s no game, SEO is serious stuff when it comes to doing it right and ensuring you enjoy the benefits of increased traffic flow.
You need to create content that your readers want to read – content that has value. In that content you need to make sure that it is search engine optimized. We don’t mean stuffing keywords, but making sure your keywords are used in a natural flow at a rate of about 2% in your content.
Any links you place in your content should be from trusted sites. Even as a new website, there are natural links you can still obtain that are legitimate and recognized by Google and other search engines as acceptable.
Don’t make the mistake of choosing links that are questionable just so that you have links in your content. You are better off to not have links than you are to have poor links.
When you add images make sure that you fill in the image attributes. Pictures do more than dress up the page. The details like caption, title, description and alternate text are important to the search engine. Don’t keyword cram but to make sure your keyword(s) are included in your image attributes.
Remember some people will search using Google image search rather than text search and if your image(s) are highly visible you are likely to bring more traffic to your site through this resource.
Diversify your internal anchor links is also important. These are the links on your page that the search engines will find when they crawl your site.
Finally, make sure your pages have at least 300 words minimum, use fonts that are easy to read and headlines to help divide your page and make it easier to read.
Yet I would not make low worded posts a habit. Google is now rewarding sites with 1200 -3000 worded posts. More on the higher end than the lower end.
Google will deem good content search worthy and proper use of SEO will help you to place higher in the search engines. Good content with good SEO equals increased traffic to your site.
Increase Your Site Traffic With Ethical Link Building
Are you looking to increase your site traffic? Would you like to do it for free? If you answered yes, you aren’t alone. That’s what most of us are trying to do. The key is to increase your traffic ethically, and you can do this with ethical link building.
Link building is very important for your site. This is the process where you create links that point to your page from someone else’s page. This happens naturally as quality content is created, but there are also things you can do to build links.
You can trade links with other sites that are directly related to your website’s subject matter to bring more traffic to your site. For example, let’s say you sell oranges on your site, then you could look to link with other sites that sell oranges or related products like orange juice, orange salad, etc.
You can build two-way links that include the other site providing you with a link while you provide them with a link. You should never link to sites that are inferior or low quality as this will threaten your own ranking in the search engines.
You can link back on forums and blogs that are related to your site. Find communities that are in your niche market, create a user profile, enter your site information and then start to make quality posts. This will bring you free traffic to your site.
You should also directly contact other sites that are related to your niche. If you can get these companies to link to your website through a blog post or how to article it will significantly increase your free traffic to your site.
Finally, take the time to create an RSS feed, which will allow your articles to easily link to a number of different places. Submit the RSS feed to numerous related directories and give your traffic a direct boost.
Linking is a powerful tool that when used ethically can increase your traffic and your placement in the search engines.
In conclusion: You can see were each of these powerful proven traffic techniques are viable in their own right, but used together can increase traffic to your blog site exponentially.
So, in time when able using paid traffic campaigns will only enhance what is already happening at your blog site.
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