Though it has been some time in coming, as promised here it is, Secrets On How To Create A Converting Landing Page – Part 2! I’m not going to recap I’m just going to get right into it. So, if you haven’t read it, go read Part 1
To Be Successful Use Scarcity
Instead of telling people all the benefits your company has to offer, challenge them with a question that makes them feel like they need you. Scarcity will help boost conversions and get more people on board.
Creating landing pages with limited-time offers, will nudge potential buyers towards conversion – FOMO (fear of missing out).
Scarcity is a principle of persuasion highlighted in Dr. Robert Cialdini’s influential book “Influence: The Psychology Of Persuasion.” Which posits that placing limits on your offer creates fear and panic among potential customers. Thereby leading them to act out an urgency for signing up before time runs out or lose access into this limited-time opportunity!
Examples of Scarcity:
- Countdown Clocks
- Only ______ Left At This Price
- Flash Sales
- Putting An Expiration Date On Your Offer
- Buy Before ______ To Avoid A Price Hike
- Doors Are Closing
Scarcity is a powerful marketing tool that can have your conversions skyrocket. The best marketers use it because they know how effective this technique really is, and if you want to play with the big boys, you need to be using it as well.
Attach A Video
Video can increase conversions on a landing page according to VidYard by up to 86%. Not too shabby!
Videos Increase Conversions By:
- Giving your users a more engaging experience by keeping them on the page. Moreover, giving you plenty of time to get their attention and make sure they hear what you’re selling.
- Leveraging video as an engaging and interactive experience for your visitors will always be better than static images.
- If you want to be taken seriously, it’s important that your video look professional.
Video doesn’t just offer a band-aid for landing pages that need attention; it’s not like you can simply throw up some video content and expect conversions. In order to be effective, videos must actually DO something! Like add value by complementing the overall experience or strengthen what is already there with new information about your product/service offerings.
There are a lot of ways that videos can help you stand out on your landing page. For example, an explainer video would show visitors what the product or service is all about in less time than it takes for them to read through text alone. Or maybe something like Q+A session with the CEO where they get personal insight into how your company operates!
If you want your landing page to be successful, it’s important that the video performing well. Planning, scripting and filming your videos before you publish them will ensure that they’re polished.
You can’t underestimate the power of video on your landing page. It is an excellent tool for marketing and will boost conversions if done right, but a bad or sloppy video could drive customers away completely!
SEO: Optimize Your Landing Page
You make your landing page easy to find by optimizing it for SEO. The more people who can easily pinpoint the site, the better chance you have of converting them into customers.
You might have heard marketers say that SEO doesn’t matter anymore, but trust us when we say it does. If you don’t make your page optimized for search engines then they will rank your competitors with higher scores and take away from the amount of traffic available to send potential customers to your landing page.
According to Semrush, “With the right SEO, you will attract people interested in your topic, product, or service. This allows you to generate more leads, ultimately increasing your conversion rate and supporting overall business success.”
Few Tips That Will Make Your Landing Page More Search Engine Friendly:
Don’t Write Like A Robot Write Like A Person
Keywords are still important for SEO, but nowadays they’re just one piece of the puzzle. To be successful in ranking high on SERPs (Search Engine Results Page) you need more than keyword stuffing. Think about what your audience needs and want from a landing page before writing any content!
News flash! It’s not 2006 and these days, search engines value readability over an abundance of keywords. If you want to win their favor, write like a person instead robotically stuffing words with as many different meanings possible so they’ll rank higher in Google searches.
Your copy should have an engaging tone of voice and include keywords wherever they make sense, but don’t force them. Let those long tail words come up naturally as you write or else your writing might be targeting the wrong keywords.
Is Your Landing Place Relevant
When it comes to ranking on search engines like Google, one of the most important factors is relevance. If your landing page isn’t relevant in some way or another then you’re going down quickly!
You can’t just run an ad and hope for the best. You need to make sure your text, images and overall concept match up with what is promised on a landing page or else you could see serious rankings plummet.
If you want to rank higher in search engine results, think relevance and consistency. Your site’s ranking will thank you for it!
How To Drive Traffic To Your Landing Page
The hardest part about building a conversion-optimized landing page? Getting people to actually see it. Without traffic, you won’t have any conversions and with no results in sight.
There’s an endless ways to get high-quality visitors on your landing page:
- Content Marketing
- Affiliate Marketing
- Email Marketing
- Facebook Ads
- Google AdWords
The whole “relevancy and consistency” thing is a big factor when designing your landing page. Make sure that the look & feel match what you use for driving traffic, like if an email campaign has blue or green colors with some purple in it then make those same tones on your landing page so there’s no confusion as to why they’re seeing something different than expected from clicking through.
Mistakes To Avoid In Your Landing Pages
Landings should have a clear message and be easy to understand. If you use too many design elements on your landing page, then people might get overwhelmed with the amount of information being thrown at them.
Less is more, don’t overwhelm. Keep your design clean and simple to prevent overwhelming the audience. Keeping it visually stimulating without overloading them will result in higher conversion rates.
Visit any website with big blocks of text, and you’ll feel overwhelmed by the amount. Big menus are no exception; they can be hard to read when there’s too much on one page or screen. When people visit your site for whatever reason (maybe it is just curiosity), having difficult-to-navigate content isn’t going help get them interested in what matters most: YOU AND YOUR SERVICES/PRODUCTS.
The more confident you are in your offer, the better. A landing page is no place for ambiguity or confusion, only clarity will get people on board.
You need to know that if you ask people for their email address, watch a video or like your page, they’re not going complete any of those tasks. The million-dollar question is: what do you want them to do?
The simpler the better. One call-to action, one goal – that’s all you need to get people on board with your campaign.
Conclusion: I hope you have gained some insight on creating awesome landing pages from my post. Driving conversions to help you hit your business goals.
If your like most and don’t have a lot of time and you want things done right and fast – one of the best tools I’ve come across that will make great landing pages, sales pages, marketing funnels, etc. Checkout OptimizePress here.