First off what is a conversion rate? Your conversion rate would be the number of website visitors that completed a desired goal out of the total numbers of visitors.
The visitors that completed the desired goal would be considered a conversion. So, what are typical affiliate marketing conversion rates?
Conversions will vary widely by industry or business model. What would be typical who can say. There will be other factors involved as well.
- Landing Page
- Funnel
- Call To Action
- Wrong Keywords
- Trust
- Product Content
The best place to start is to make sure your website is optimized to get conversions. That task will be ongoing because things are always changing.
Is Content Still King?
Poor and unattractive product content can have a serious negative impact on your business. It can cause increased returns and weaken your brand.
Make sure your product content is not misleading or confusing. It must be engaging to make the consumer take action.
What you should be measuring for higher sales conversions.
- Keep Content Updated: Continue to keep track of content and make changes when content becomes stale or out-of-date.
- Study Your Competition: Compare their actions to yours there may be things you are overlooking that may help in your results.
- Customer responsiveness: How much time does a customer spend on a certain page or engage in a certain pitch.
- Try Something New: If you are not getting the responses from your visitors that you want you need to make changes. Try something that you have never done before.
- PPC: Try Pay Per Click campaigns to drive traffic to your site.
- Study Keywords:
Study the keywords that are trending in which your competitors are using that is giving them an edge.
The use of keywords is very important when it comes to conversions. To understand how important keywords are read my article, “How To Get My Blog Noticed By Using The Right Keywords.”
Most of the time before people will go to a new place say a restaurant, they will look at the customer reviews. I’ve done myself many times.
Yet this approach is forgotten by most affiliate marketers. I would dare say that if you are a member of Wealthy Affiliate you look at the customer reviews before you signed up.
Incidentally if you don’t know who Wealthy Affiliate is you can find out by reading my article, “The Wealthy Affiliate Review Is In.” It will give a good review of the company and what they offer.
Like I was saying people look at customer reviews now more than ever before they buy. So, having product reviews will go a long way in helping your conversion rates.
According to Smart Insights, “If a few reviews deliver a trickle of extra traffic and a little increase in conversion, more reviews open the floodgates.” It may be high time to use more reviews.
Also, if you have used reviews with much success, we would like to hear from you in the comment section below. My readers will probably want to know how many reviews did you do before you saw an increase in conversions?
5 Tips How To Boost Conversion Rate
Here are some tips to use when creating a landing page or ad copy.
1) Get Rid of the Jargon: You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.
When you’re writing sales copy, you want people to understand your message. Keep it simple.
You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:
- State-of-the-art
- High-quality
- Powerful
- Ultimate
These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”
2) Decide How Your Product is Different: You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.
For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.
By focusing on the strengths, you can set yourself apart from the rest of your competition.
3) Address the Most Common Objections: Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.
For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.
Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.
Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.
4) Keep it Short: Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.
Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.
5) Make it Easy to Complete the Next Step: Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the from they fill out needs to be short.
Typically, you should only include the required fields in your from. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.
These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.
In summing up when it comes to conversion rates in my opinion nothing is typical. Because everyone’s results will be different. There are so many variables that go into making up conversion rates.
Check to see if your website is optimized for conversions. You may want to update your product content.
Add reviews to your products to boost conversions. Try something different when things aren’t working out.
Improving conversion rates will be an ongoing process. Changes in the online space is always happening. What was working last year may not work this year.
The only thing you can do is try to stay abreast of the new trends by continual learning and improvement.
SZA
Thank you for this great post.
Some of my biggest traffic grabbers are my review posts. I wasn’t aware that “jargon” could be part lowering my conversion rates.
Keeping it short goes against my gut but I understand it. Most of my posts are in the 2500-3000 word range.
These are great tips!
Thanks again,
Scott
Hi Scott
I think you misunderstood. When I was talking about jargon and keep it short was for landing pages and ads, not your blog posts. Wow 2500-3000 word blog posts you are doing great. Thanks for sharing.
Much Success
Eric
The aim of an affiliate marketer is to have a good level of conversion rate to enable him make some money. However being an affiliate marketer seem easy buy increased conversion rate needs some work to be done and this is what many people lack. Looking at the tips you have given, I’m very certain it would help yeild a good result. I’m particularly interested in aspects of having to update your stuffs regularly and having an easy next steps. There have been cases where I opt out of buying a product because I was finding it hard to follow the instructions. This should be taken care by affiliate marketers.
Hi Dane
I’m glad you found my post helpful. Thanks for sharing.
All the best
Eric
The goal of every affiliate marketer is to improve the conversion rate in every of their promotions. I really like the way you have broken every of the process down for easier understanding. I really like the tips you shared on maintaining a good conversion rate and the things that one ought to neglect to ensure that success is achieved with traffic on the website. Though I’m a newbie but I did learnt well. Cheers
Hi Mattias
We are all still learning. Thanks for sharing.
Much Success
Eric
The main goal of every affiliate marketer is to improve their conversion rate as that would guarantee success for them. However, it is not always achieved by everybody due to ignorance towards some certain tips that would help better conversion rate. Learning about how it really works makes me feel exceptionally okay. Thanks for sharing with us all these. It will help a lot
Hi Shelly
You’re welcome. Glad you found my post helpful.
All the best
Eric
There’s nothing as good as getting your traffic to do what it is exactly that you sought for them to do. It’s always a joy. Seeing that you can give tips on how to do that is very good. I am very happy that I have read your post today. Thank you so much for giving 5 tips on how to boost conversion. I am going to put your tips in mind. Thanks for the help.
Hi Henderson
You’re welcome. Glad to be of help.
Much Success
Eric
I hear people say that traffic is the most important part of internet marketing but I don’t seem to agree completely with that because if you get traffic that doesn’t make you money then what’s the essence. The true most important thing is getting those conversions and you have exemplified how one can do that on your website here. I agree that one needs to take the jargon away and still to the main stuff. Your tips are very effective and I agree with you. Nice one.
Hi Henderson
I appreciate your comment.
All the best
Eric
Improving the strategies or ways in which one gets conversions is just one of the best ways to keep growing in affiliate marketing and I must say that this article Worth’s every of my penny, because of all the well detailed information in which it includes. This tips and guides are really amazing and I have never even thought about them before. Kudos for this great job. I hope to see more of your nice posts
Hi Willy
I’m glad you found my post helpful. Thanks for sharing.
Much Success
Eric
Yeah, its really true that poor content can cause you not to convince a single buyer which is not good. Thanks for sharing this review on how to make your conversion rates better. One cogent tool to take not of in affiliate marketing is honesty, giving your customers a honest review of the product they are about to purchase, it helps to create a kind of mutual relationship, also quality in contents is very important. This article is really of great advantage, thanks for sharing, I like it.
Hi Jones
You’re welcome. Thanks for sharing.
All the best
Eric
Hi Eric, enjoyed that!
Sometimes things get a little overcomplicated when we write posts. I think the content must be easily digestible and if possible the USP must help the reader in some way. As we know, blindly ‘selling’ to people doesn’t work.
Refreshing content is also something that works, especially if you cross reference with your traffic data from Search Console and Analytics. Find out what queries resulted in impressions of your page and tweak the content to emphasise those query keywords.
Keep teaching!
Hi Dave
I appreciate your comment. Thanks for sharing.
All the best
Eric
Interesting post. I’ll be making my website soon and It’s great to read this at this time, so I can apply them on my site.
I think getting traffic is also important as I believe the more traffic, the more conversion rate that is possible.
My favourite among the tips you gave is ‘ deciding how your product is different’. That means knowing your strength. Thanks
Hi Grea8J
You’re welcome. Glad to be of help.
Much Success
Eric
Very informative, The section on conversion rates was very interesting and I learned a few things from it….thanks. The part of removing fear from your mind I enjoyed greatly, It helps to see and hear about topics related to new things. Thanks fr a great site! Your explanations are precise and direct, I could stay on your excellent site for many hours absorbing your knowledge.
Hi Chris
I’m humbled by your comment. I’m happy that you find the content on my site helpful. Thanks for sharing.
Much Success
Eric
Thank you a lot for sharing this excellent post. I have learned from it.
Hi Johane
You’re most welcome. Glad to be of help to you.
Much Success
Eric
I recently touched on conversion rates on a recent blog I wrote so this was interesting.
I much prefer shorter posts that are straight to the point, unless they are very well laid out such as a review with different pages for each section of the review… else I just loose interest in reading.
Nice article, well done.
Iain
Hi Lain
Thanks for sharing.
All the best
Eric
Lots of very useful information. I think a couple of my problems are that I need to write more content. Both in number of posts and length. I know we have a recommendation of 1,000 words per post, but I tend to go a little short. Also, I need to become more regular in posting. I am careful to add my title, description neta tages and keywords for each post, but just making sure I am adding more prolific, well-written posts should help. Thanks for your advice.
Hi Jack
You’re welcome. Thanks for commenting.
All the best
Eric
This is a brilliant post, we all want a good conversion rate but do we all know how to go about it the right way, to be perfectly honest with you, I need to get more traffic to my website, so I really do need to increase the conversion rate of the visitors I am getting at present, you have given me some great ideas and things to work at here, thank you for sharing this informative and helpful post.
Hi Russ
You’re welcome. Thanks for sharing.
Much Success
Eric
Hello and thanks so much for this informative post and what it would take to be effective in the niche you are in.
Hi Norman
You’re welcome. Thanks for commenting.
All the best
Eric