First off what is a conversion rate? Your conversion rate would be the number of website visitors that completed a desired goal out of the total numbers of visitors.

The visitors that completed the desired goal would be considered a conversion. So, what are typical affiliate marketing conversion rates?

Conversions will vary widely by industry or business model. What would be typical who can say. There will be other factors involved as well.

  • Landing Page
  • Funnel
  • Call To Action
  • Wrong Keywords
  • Trust
  • Product Content

The best place to start is to make sure your website is optimized to get conversions. That task will be ongoing because things are always changing.

Typical Affiliate Marketing Conversion Rates

Is Content Still King?

Poor and unattractive product content can have a serious negative impact on your business. It can cause increased returns and weaken your brand.

Make sure your product content is not misleading or confusing. It must be engaging to make the consumer take action.

What you should be measuring for higher sales conversions.

  • Keep Content Updated: Continue to keep track of content and make changes when content becomes stale or out-of-date.
  • Study Your Competition: Compare their actions to yours there may be things you are overlooking that may help in your results.
  • Customer responsiveness: How much time does a customer spend on a certain page or engage in a certain pitch.
  • Try Something New: If you are not getting the responses from your visitors that you want you need to make changes. Try something that you have never done before.
  • PPC: Try Pay Per Click campaigns to drive traffic to your site.
  • Study Keywords:
    Study the keywords that are trending in which your competitors are using that is giving them an edge.

The use of keywords is very important when it comes to conversions. To understand how important keywords are read my article, “How To Get My Blog Noticed By Using The Right Keywords.

social media marketing

Social Media Marketing

Likewise after you’ve written such great content how will you market it? One proven way to drive traffic to your website and can improve conversion rates is through social media marketing.

With the advent of COVID-19 pandemic many people are shut-in at home, because of this there has been an influx of more people on social media platforms. The numbers of people consuming content is rising exponentially.

According to ExpressText you have to know which social media platforms your target audience is active on. ExpressText goes on to say pick out the top 3 platforms your target market uses and focus on those.

If used properly you should see a rise in traffic and conversion rates through social media marketing.

Reviews Of Products And The Impact On The Customers Buying Decisions

Most of the time before people will go to a new place say a restaurant, they will look at the customer reviews. I’ve done myself many times.

Yet this approach is forgotten by most affiliate marketers. I would dare say that if you are a member of Wealthy Affiliate you look at the customer reviews before you signed up.

Incidentally if you don’t know who Wealthy Affiliate is you can find out by reading my article, “The Wealthy Affiliate Review Is In.” It will give a good review of the company and what they offer.

Like I was saying people look at customer reviews now more than ever before they buy. So, having product reviews will go a long way in helping your conversion rates.

According to Smart Insights, “If a few reviews deliver a trickle of extra traffic and a little increase in conversion, more reviews open the floodgates.” It may be high time to use more reviews.

Also, if you have used reviews with much success, we would like to hear from you in the comment section below. My readers will probably want to know how many reviews did you do before you saw an increase in conversions?

5 Tips How To Boost Conversion Rate

5 Tips How To Boost Conversion Rate

Here are some tips to use when creating a landing page or ad copy.

1) Get Rid of the Jargon: You first need to get rid of the jargon on your landing page. People don’t respond to phrases and words that they don’t understand.

When you’re writing sales copy, you want people to understand your message. Keep it simple.

You need to get rid of the fluff. Here’s a few examples of jargon that needs to be eliminated:

  • State-of-the-art
  • High-quality
  • Powerful
  • Ultimate

These fluff words don’t need to be added, if you have a real value to offer your visitors. Instead of stating that you’ve got a “high-quality product”, you might state that you’ve got a “product that will change how you handle…”

5 Tips How To Boost Conversion Rate

2) Decide How Your Product is Different: You also need to know how your product or offer is different from your competition. You should never state the obvious in your copy. Instead, focus on what sets you apart. Otherwise, you’re focusing on what makes you the same as everyone else.

For example, if you sell tax preparation software, you wouldn’t list “helps you prepare taxes” as one of the benefits of your software. This is a given.

By focusing on the strengths, you can set yourself apart from the rest of your competition.

3) Address the Most Common Objections: Write a list of reasons why people may be hesitant to make a purchase on your website. Be honest and come up with the most common objections.

For example, people may be hesitant to purchase from an unqualified source. To address this, you need to explain why you’re qualified to offer your product or service.

Another common objection is that your product may not work for every customer. To address this objection, you should include a variety of customer testimonials.

Write the list of objections and then address them, one at a time. Use this list as a checklist that you go over before going live with your landing page.

Typical Affiliate Marketing Conversion Rates

4) Keep it Short: Keep it short. This applies to everything on your landing page. The words, sentences, and paragraphs should all be short. This makes your content easier to read.

Most people don’t read every single line in a sales ad or landing page. They skim through it. Break up your content and use shorter paragraphs.

5) Make it Easy to Complete the Next Step: Another solution for improving conversion rates is to make it easy for your visitors to complete the next step. Whether you’re having them subscribe to your email list or register for a webinar, the from they fill out needs to be short.

Typically, you should only include the required fields in your from. This includes name and email address. You really shouldn’t require more than 3 or 4 fields. Beyond this, conversion rates start to drop.

These are just a few tips for increasing your conversion rates. You should also try using A/B split testing to try different headlines and calls to action.

Reviews Of Products And

In summing up when it comes to conversion rates in my opinion nothing is typical. Because everyone’s results will be different. There are so many variables that go into making up conversion rates.

Check to see if your website is optimized for conversions. You may want to update your product content.

Add reviews to your products to boost conversions. Try something different when things aren’t working out.

Improving conversion rates will be an ongoing process. Changes in the online space is always happening. What was working last year may not work this year.

The only thing you can do is try to stay abreast of the new trends by continual learning and improvement.


52 Replies to “Typical Affiliate Marketing Conversion Rates – How To Make Them Better”

  1. Thank you for this great post.

    Some of my biggest traffic grabbers are my review posts.  I wasn’t aware that “jargon” could be part lowering my conversion rates.

    Keeping it short goes against my gut but I understand it.  Most of my posts are in the 2500-3000 word range.

    These are great tips!

    Thanks again,


    1. Hi Scott

      I think you misunderstood. When I was talking about jargon and keep it short was for landing pages and ads, not your blog posts. Wow 2500-3000 word blog posts you are doing great. Thanks for sharing.

      Much Success


  2. The aim of an affiliate marketer is to have a good level of conversion rate to enable him make some money. However being an affiliate marketer seem easy buy increased conversion rate needs some work to be done and this is what many people lack. Looking at the tips you have given, I’m very certain it would help yeild a good result. I’m particularly interested in aspects of having to update your stuffs regularly and having an easy next steps. There have been cases where I opt out of buying a product because I was finding it hard to follow the instructions. This should be taken care by affiliate marketers.

  3. The goal of every affiliate marketer is to improve the conversion rate in every of their promotions. I really like the way you have broken every of the process down for easier understanding. I really like the tips you shared on maintaining a good conversion rate and the things that one ought to neglect to ensure that success is achieved with traffic on the website. Though I’m a newbie but I did learnt well. Cheers

  4. The main goal of every affiliate marketer is to improve their conversion rate as that would guarantee success for them. However, it is not always achieved by everybody due to ignorance towards some certain tips that would help better conversion rate. Learning about how it really works makes me feel exceptionally okay. Thanks for sharing with us all these. It will help a lot

  5. There’s nothing as good as getting your traffic to do what it is exactly that you sought for them to do. It’s always a joy. Seeing that you can give tips on how to do that is very good. I am very happy that I have read your post today. Thank you so much for giving 5 tips on how to boost conversion. I am going to put your tips in mind. Thanks for the help.

  6. I hear people say that traffic is the most important part of internet marketing but I don’t seem to agree completely with that because if you get traffic that doesn’t make you money then what’s the essence. The true most important thing is getting those conversions and you have exemplified how one can do that on your website here. I agree that one needs to take the jargon away and still to the main stuff. Your tips are very effective and I agree with you. Nice one.

  7. Improving the strategies or ways in which one gets conversions is just one of the best ways to keep growing in affiliate marketing and I must say that this article Worth’s every of my penny, because of all the well detailed information in which it includes. This tips and guides are really amazing and I have never even thought about them before. Kudos for this great job. I hope to see more of your nice posts

  8. Yeah, its really true that poor content can cause you not to convince a single buyer which is not  good. Thanks for sharing this review on how to make your conversion rates better. One cogent tool to take not of in affiliate marketing is honesty, giving your customers a honest review of the product they are about to purchase, it helps to create a kind of mutual relationship, also quality in contents is very important. This article is really of great advantage, thanks for sharing, I like it.

  9. Hi Eric, enjoyed that!

    Sometimes things get a little overcomplicated when we write posts. I think the content must be easily digestible and if possible the USP must help the reader in some way. As we know, blindly ‘selling’ to people doesn’t work.

    Refreshing content is also something that works, especially if you cross reference with your traffic data from Search Console and Analytics. Find out what queries resulted in impressions of your page and tweak the content to emphasise those query keywords.

    Keep teaching!

  10. Interesting post. I’ll be making my website soon and It’s great to read this at this time, so I can apply them on my site.

    I think getting traffic is also important as I believe the more traffic, the more conversion rate that is possible.

     My favourite among the tips you gave is ‘ deciding how your product is different’. That means knowing your strength. Thanks

  11. Very informative, The section on conversion rates was very interesting and I learned a few things from it….thanks. The part of removing fear from your mind I enjoyed greatly, It helps to see and hear about topics related to new things. Thanks fr a great site! Your explanations are precise and direct, I could stay on your excellent site for many hours absorbing your knowledge.

    1. Hi Chris

      I’m humbled by your comment. I’m happy that you find the content on my site helpful. Thanks for sharing.

      Much Success


  12. I recently touched on conversion rates on a recent blog I wrote so this was interesting.

    I much prefer shorter posts that are straight to the point, unless they are very well laid out such as a review with different pages for each section of the review… else I just loose interest in reading.

    Nice article, well done.


  13. Lots of very useful information. I think a couple of my problems are that I need to write more content. Both in number of posts and length. I know we have a recommendation of 1,000 words per post, but I tend to go a little short. Also, I need to become more regular in posting. I am careful to add my title, description neta tages and keywords for each post, but just making sure I am adding more prolific, well-written posts should help. Thanks for your advice.

  14. This is a brilliant post, we all want a good conversion rate but do we all know how to go about it the right way, to be perfectly honest with you, I need to get more traffic to my website, so I really do need to increase the conversion rate of the visitors I am getting at present, you have given me some great ideas and things to work at here, thank you for sharing this informative and helpful post.  

  15. I have learnt so many things here on this post that I think I can inculcate it on my website. Very informative by all standard. I am a newbie and really appreciating, this article has has given me enough ideas to use in my subsequent articles. 
    Thank you so much for sharing such an informative and educative post with us. I will visit this page regularly to learn more

    1. Hi Oseki

      I’m glad my post was able to help you with your site. Thanks for sharing.

      Much Success


  16. Some valuable tips given in this post.  I don’t agree with everything said in here, it makes things more complicated than it needs to be.  We all need to be connected to our content, or our readers will not be sold.  Keywords are always important.  Conversion is the key to sales, so we must always make our content relevant to the item to be sold.  We could use more posts like this, it is important to understand this post for those of us who work as affiliates.

  17. I have already marked your post as a “keeper”–thanks for sharing! Although many of your tips are indeed known, it is so easy to forget them. And you also brought out some new ideas that I need to ponder.

    Have you considered making a pdf for people to download and keep by the computer? I think I would find it helpful as I manage each of my sites.

    1. Hi Diane

      I appreciate that glad you found it helpful. You’ve also giving me food for thought. Thanks for sharing.

      Much Success


  18. Hi, SZA

    Thanks for this great article. You’re right that reviews are a great way to leverage traffic. It may be a bit hard to rank at first but, over time, I found that my first clicks and eventual conversions were done through effective and engaging reviews. Other articles get their own respective traffic of course but reviews are definitely the bulk of my traffic source.

    1. Hi StevieMax

      You’re welcome. Great to hear you’re having much success with one of the ideas I mentioned. Thanks for sharing.

      All the best


  19. Well, this is a very valuable post to me and everybody who is into internet marketing. I find it very fascinating though that one can actually have a high conversion rate by making some simple tweaks on my website and doing everything right. This is very good and I’m happy to learn what you have written here. I’m new in the affiliate marketing space so it’s a good thing. !

  20. Very interesting article.  I have an online blog and I hear all the time that conversion rate is very important.  I never really did understand the meaning of that.  Thanks to your article I will make some changes to increase my conversion rate.  Also, I was not aware of the “Jargon” not being good.  That will be another thing that I will eliminate immediately!  Thanks for sharing!

    1. Hi Carole 

      You’re welcome. I’m glad my artice was of help to you. Thanks for commenting.

      Much Success


  21. Hello; In a competitive world like Affiliate marketing ensuring an edge above competitors is a must to see success. This gives reason for content creators to read widely and take the time to write attractive contents.

    Of course, as you have said, there are some words that will not boost conversion. “Matters not how they sound to the writer”. Writers can get the best out of their content when every little hindrance that we often include in our work is omitted


  22. Thanks for the tips. I am new to the game and I am still learning about conversion rate. A lot of things that you mentioned I am not doing, so I will start implementing your strategies and see what happens. 

    You have really dug into this research and I appreciate you for helping me so much Thank you. 

  23. I had never paid attention to conversion until recently. I was focusing more on writing content and promoting on social media, but then someone told me I had to keep an eye out on conversions, whatever that meant. I did some research and found out about it. 

    I created a landing page not too long ago and will start promoting it on social media. I will give away a short ebook I wrote. I hope it works.

    Just a question, what’s a reasonable time to establish conversion rates? A few weeks/months?

    Thanks for sharing. I look forward to your reply.

    1. Hi Enrique

      You’re welcome. You’ve created a landing page offering and free ebook. What methods are you using to advertising your landing page?  Will your ebook have links to products that can be purchased or are you just collecting emails to build an email list in which you will promote products to later?

      As you can see there are variables and for me to try to give you a time frame wouldn’t be ethical. Thanks for commenting.

      Much Success


  24. Hello Eric, starting a business is great idea but running the business and making good progress is what matters when it’s comes to running an online business. Affiliate marketing is not easy when we lack the knowledge of what to do and that is why I really appreciate this article as it’s gives you a clue as to what step to take and how to go about it .

    1. Hi Bella

      I’m glad you liked the article. I appreciate the comment. Thanks for sharing.

      All the best


Leave a Reply

Your email address will not be published.