As long as I can remember I have always enjoyed putting my thoughts down on paper. It is something that I look forward to just about every day. I must take a break at least one day a week, okay.

But what I soon realized was that I was just writing just for me. I had to ask myself, what is the purpose of writing? I came up with all kinds of answers; to make people laugh, to make people cry, to make people excited, to make people dream, to make people love, etc. The reason I write now is to make a impact in someone’s life.

You might be saying right now that is hard to do. Yet to make a impact in someone’s life doesn’t mean you have to write like Ghandi. Basically, it just means you write from a point of trying to help someone.

What Is The Purpose Of Writing – To Make A Impact

Like I said before that can mean many things. What matters is the context from which you are coming from. Thus, if you are reading this article you are probably a affiliate marketer or thinking about becoming one. That is the context in which I will write this article.

By now, you have probably heard something about content marketing. Just in case you haven’t let me give you a definition: content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

As an affiliate marketer you should construct your content with the purpose of intent. If don’t understand the concept of intent I have posted a video below that will walk you through the entire process of creating content with intent.

What Is The Purpose Of Writing – To Make A Impact


How To Write Quality Content For – Your Website

When it comes to content marketing you must be writing quality content. That is relevant content that your target audience wants to read. For instance, if your target audience likes football you’re not going to be writing about basketball.

There are numerous ways to come up with quality content for your target audience:

  • Research Competition
  • Keyword Research
  • Research
  • Good Headlines
  • Storytelling
  • Social Media

content marketing

When it comes to content marketing you can’t be haphazard about it you have to have a strategy. According to i – Scoop there is more to a buying cycle than you might think. Their layering model of a typical buying cycle has 9 layers:

  1. Awareness
  2. Research
  3. Options
  4. Promotions
  5. Set Backs
  6. Validation
  7. Purchase
  8. Evaluation
  9. Status Quo

How to write quality content for

Your focus should be on who you are trying to reach. Also, you need to understand who you are trying to reach. The content that you create should be solving their problems.

The underlying goal of your content marketing is to grow your business. In order to do that you must attract paying customers.

Content Ideas To Diversify Your Website

How you showcase the content that you are creating for your website is going to take an assortment of ideas. There are millions of blog posts being created every day and a 1000’s of them will be targeting your same audience.

That being said you can’t get stuck in a rut showcasing content the same way over and over. Incidentally you may have found something that works. But with 55% of marketers and 81% of B2B using blog content according to HubSpot, diversity of how you showcase your content just makes sense.

In the online marketing world, there are many ways to showcase your content. HubSpot has put together numerous content ideas
to diversify your website as you can see from the graphic below.

content ideas to deversify your website

Indeed, there are many of options available to online marketers to showcase their content creation. Just looking at the list above could be a bit overwhelming, but the idea is not to try to use all of them.

Do some research and learn about the benefits of each and experiment with a few that you think will benefit your target audience. Mad scientist time! You may find something that will increase traffic to your website.

types of writing styles

Types Of Writing Styles

Your writing style will either draw or repel the audience you are trying to reach. Your writing should incorporate many facets; being personable, funny, friendly, persuasive, informative, honest and a little opinionated.

To be clear you are writing for your reader not yourself. When you know your target audience it’s easier to write for them. Also be original don’t try to copy anyone else.

The style in which you write should be free of grammatical errors. Now I know that you could miss a word here or there, but if your writing is always full of grammatical errors it’s time to have someone proof read your work before you post.

And your content should be easy to read. So, don’t jump around from one unrelated point to another in the same paragraph. Doing so you have the makings of a sloppy blog.

what is the purpose of writing

The style in which you write will undoubtedly be a reflection of your personality, your particular voice and the way you approach your audience. Whichever way you write it said to be characterized into one of these four styles.

  • Descriptive:
    The main purpose of descriptive writing is to describe. The descriptive writer will describe things in great detail.
  • Narrative: The main purpose of narrative writing is to tell a story. The narrative writing style answers the question, “what happened?”, in the story.
  • Expository:
    The main purpose of expository writing is to explain. The expository writer will often tell you how to do something.
  • Persuasive:
    The main purpose of persuasive writing is to convince. The writings of a persuasive writer will have there reason, justifications, opinions and biases of the writer.

Where do you believe you fall as a writer? I would love to hear your comments below.

the purpose of writing

Intuitively I think most writers are probably a combination of the styles. Online marketers I think would have a hard time just writing in one style. Do you agree or disagree?

To sum it up the purpose of your writing should be to impact the reader in someway. Whether to inform or persuade it should be for the good of the reader.

The online space is changing all the time with new innovations and the influx of new marketers. The way you showcase your content on your website can either propel the success of your site or impede it.

Staying open to new content formats is a must. To be a good content marketer you must be willing to learn new things and innovate.

Now go and impact the world with your prose.



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24 Replies to “What Is The Purpose Of Writing – To Make A Impact”

  1. This is a really useful information about writing I must  say. I love the way at which you have laid your points in a very comprehensive manner. How ever I’ve read so many books, articles, journal, etc where the writers doesn’t give out their information quite alright. This post have made me understood how writing should be done. And my son who intend to be a journalist would definitely benefit from this post when I show it to him. 

    1. Hi Dane

      I appreciate your comment. I’m glad to hear that my post helpful to you and thanks for the share with your son i hope it will help him as well. Thanks for sharing.

      All the best 


  2. I agree with you that online marketers cannot focus on just one writing style if truly you want to write to have an impact on peoples life. There would be times to persuade, to explain, describe and juxtapose and as such, one should be a blend of all. However, writing does not just encompass this, it has to do with more when it comes to content creation. Knowing what people want or lack through research and creating it for them through the contents. That’s the basics of content writing which every blogger must be acquainted with the knowledge.

  3. This is an awesome post. You have used this post to really impact my business orientation. I am an affiliate marketer as you can guess and I want to dive into content marketing. This means that I need to know how to write and this post has just everything I need to know. The types of writing ranging from the descriptive to the narrative and the rest. This is awesome and I learnt a great deal. Thanks.

  4. The purpose of writing should always be about the writer and the reader. For the writer, it should be for expressing thoughts, ideas, emotions and even suggestion. As for the readers, writers should give them something about information, solution to a problem and entertainment. 

    In affiliate marketing, I think writing style should be mostly informative and persuasive so that you can help your readers and at the same time, make it possible to earn by suggesting effective products or services that they need. I have to thank you for your article, it feels like I’m taking a crash course in content marketing. Know that I will follow these rules in producing a good article.

  5. Hey, great writing tips on your blog post but I had to really cringe when I was reading the title. My first language is actually german and I am in no way perfect but I noticed that you wrote: writing-to-make-a-impact/ and sorry but that hurts my ears. I think you have some solid tips in there but explain to me,  when you say that you have been writing for so many years, why you didn’t write make an impact?  

    1. Hi Hendrik

      The reason I didn’t use (an) was because (a) in my keyword search generates more traffic. Oh there’s a reason to the madness. Maybe I’ll write a post on headlines. Thanks for commenting.

      All the best


  6. I really like these tips for how to write quality content for your website. Knowing what is the purpose of writing is a big step in helping those of us who write website content. For me, when I write my content I create it as a way of communication with my website readers in a conversational way that helps them to solve the problem or answer the questions they may have.

    Even though I have been following this same style of writing and have had good results with both search engines and reader engagement, I feel it is always a benefit to learn new techniques. This is what I have taken away from reading this great post of yours. You have inspired more creative thought into my approach and how I will frame my conversations in the future.

    1. Hi Robert

      I appreciate your comment. Thank your for your kind words and coming from you they are heart felt. 

      Much Continued Success


  7. Thank you, this is a great article! I think you’ve got it, find your voice and think about what message you want to put out there. You are doing great. I always enjoy reading articles here on your website. I think you have written this post very well and I appreciate your message. Thanks!!

  8. I think that putting your thoughts down in blogs or on paper is a great way to be heard but also to get those ideas down that you may have which often come and go if you are out and about, think about something and then the thought goes.

    If you apply this to affiliate marketing, the amount of content out there that you can learn from and then expand upon and compare/review, makes it all the more poignant to be on top of your thoughts and document everything.

    With the buying cycle, there is some good information there, but it is possibly over complicating the buying process at the same time.

  9. Yes, you’re right.  I am an Affiliate Marketer.  I have been doing this for almost 4 years and I still remember the early days when I could hardly put together a 500-600 word post.  Now 2000+ is the order of the day and I know I have improved in the way I communicate with those who visit my sites.

    When I write I try very hard to write from my heart because the main reason I started all this was to help people, to give them answers, tips and tools to help them have a better camping experience and avoid the pitfalls that can be made as a rooky.

    Part of that is being discriptive when reviewing a product or giving a solution to HOW they can fix the issue.

    If one fcan incorporate all the tips you have included here, they will see a great improvement in the visits and conversions/sales.

    Thank you for this valuable info and I hope many will read and learn,


    1. Hi Wayne

      Your a man of like mind. I too do this to help people and to hopefully to help them avoid the same mistakes I did.

      Thanks for sharing.

      Much Success


  10. Hi Eric, 

    It is indeed an honor when you can put something out to the public and they are benefiting from the information shared. it means that you have been impacting lives.

    You have been very open in your writing and shared a lot of information in which, in my mind will only build trust and  eventual friendship.

    I also like that you mentioned incorporating many facets in your writing as each audience is seeing your work from a different lens. Thank you for sharing this informative post.

    1. Hi MazieD

      Thank you for your comment I was touched by it. If I can change someone’s life for the better I’m doing what I believe I’m called to do. I appreciate you.

      All the best


  11. Hi Eric,

    Your article listed many points for good content, and I love it. I agree with you that it will be hard if we only write in one style, so the photo of content format added to this article helps a lot. It shows many ways that didn’t come to my mind in the past. Now, with your help, I could be more creative for my website.

  12. Thank you a lot for sharing the important and informative post about purpose writing to make impact. Your this content is really incredible. You have informed us that how to write a content on website and how to make quality of writing. You have shared some numerous ways to come up with quality content for the target audience. You have also shared some Types Of Writing Styles. I am very impressed for your review. I will follow your instructions and suggestions in the future. 

    Thanks again. I’ll share this post with my friends and family. 

    1. Hi Monalisha

      I’m happy you enjoyed my post was helpful to you. Thank you for sharing my post with your family and friends and thanks for commenting.

      All the best


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